Elephant in the Room

Let’s talk about the Elephant in the Room: East Midland hospices create innovative animation to dispel myths

Eight hospices from across the East Midlands have joined forces to create a hard-hitting animation entitled ‘The Elephant in the Room’ addressing head-on the subject of dying and aimed at raising awareness of hospice care within local communities.

The 90 second animation features a character who is told he is dying and his fears and worries become his own ‘Elephant in the Room’. The character and his elephant follow a journey through difficulties and challenges to then understand and receive hospice care and support.

The East Midlands Hospice Group have been working together for over a year and will be featuring the Elephant in the Room across their social media channels and websites during national Hospice Care Week (3-10 October).

The group includes includes Ashgate Hospicecare based in Chesterfield which provides care and support for adults and their families across North Derbyshire.

George Cameron, chair of the group and chief executive of Treetops explained the importance of the project:

“When a person is told they are terminally ill, all sorts of thoughts go through their head but sometimes go unspoken and this forms an ‘elephant in the room’.

“Hospices are here to help patients discuss and come to terms with their fears and to understand what lies ahead for them. To dispel the concerns that have formed the elephant in their own lives.

“Together with hospice support those affected by a life-limiting illness can deal with the unknown.”

Collectively, the eight hospices involved care for more than 13,000 people every year, of which almost 5,500 people are supported in their own homes and the community. They need to raise £35,204,064 million annually.

The Elephant in the Room animation can be viewed at www.mylocalhospice.co.uk and on Ashgate Hospicecare’s Facebook page.

The hospices involved include:

  • Ashgate Hospicecare
  • Blythe House Hospice
  • Beaumond House Hospice
  • Dove Cottage Day Hospice
  • LOROS
  • Nottinghamshire Hospice
  • St Barnabas Hospice
  • Treetops Hospice Care
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