Ashgate Hospicecare joins ITV Yorkshire advertising campaign to raise awareness of vital hospice care

THE work of hospices across Yorkshire and the Humber region is being celebrated in a new advertising campaign that launches across the ITV Yorkshire region on March 1.

The advert – the first of its kind for hospices in the region – has been produced collaboratively by eleven centres, including children’s and adult hospices, to raise awareness of the high standard of support now being offered and encouraging supporters to ‘Keep Your Hospice Shining Brightly.’

And the stars of the campaign are the real life nurses, physiotherapists, patients, fundraisers, volunteers, housekeepers, bereaved family members and therapy dogs who help every day to bring hospice care to thousands of people across the north.

Rebecca Littlewood, Communications Manager of Ashgate Hospicecare, said: “Ashgate Hospicecare is thrilled to be a part of this amazing campaign. This is an amazing opportunity to reach areas we’ve not been able to before and raise vital awareness of the incredible work Hospice’s do.

Ashgate Hospicecare has been able to maintain the high quality of care we provide our patients, thanks to the amazing generosity of our local people, so to raise awareness on a wider scale is paramount.”

The message of the advert is clear and simple, highlighting that hospices provide expert care, comfort and support completely free of charge to growing numbers of people in the region – and none of it would be possible without the support of their local communities.

Featured in the short film – which will be screened in daytime slots on ITV Yorkshire throughout March – are team members from Ashgate Hospice, Bluebell Wood Children’s Hospice, Dove House Hospice, Herriott Hospice, Kirkwood Hospice, Martin House Children’s Hospice, Prince of Wales Hospice, Saint Michael’s Hospice, St Gemma’s Hospice, St Leonard’s Hospice and St Luke’s Hospice.

St Gemma’s Chief Executive, Kerry Jackson explained: “Hospices touch the lives of thousands of people each year and we were keen to get this message out to a big audience.

“Working together with our fellow independent hospices from the region has enabled us to create a professional TV commercial and reach audiences we would individually struggle to reach.

“This is an opportunity to both connect with people who may not know about our work in their area and to highlight that hospices only exist thanks to the amazing support of people in their local communities.”

To find out more about the hospice movement across Yorkshire and how to give it your support visit

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